The story
Swen was founded in Lodi, CA by Chris Cisneros. The brand includes two sub-brands: IG4 Golf and S80 Skateboarding.
Small brand with a big vision
The goal is to create a brand that combines clean lines, subtle but unique styling, and a touch of luxury.
Swen reflects the harmonious contrast between California's luxurious social settings — and its laid-back skate and surf atmosphere. A stylized wing logo was chosen because it represents aspiration, freedom, and the power to transcend earthly limitations.
Meet the Founder
Chris started the Swen brand with one t-shirt. Over the past seven years, he has gradually added the IG4 and S80 brands.
He began his athletic endeavor running cross country and track. The vigorous cardio routine helped ease some of the tics he experienced as a result of having Tourette Syndrome. Using his copywriting and design skills, he sculpted the Swen brand, including coming up with the name and wing logo.
Chris hopes to work with athletes, ambassadors, and build connections with individuals who can help the brand grow.
