It's all about performing well.
In Good Form is more than a tagline. For Swen, the word form holds a comprehensive meaning, especially when it comes to the mechanics of athletic apparel.
Swen thinks of form as a tetrad -- a group of four elements coming together to form one unit. In this case, it's presented as an acronym.
Multi-column
Fit
It's the foundation of form. The fit is a result of all the right resources coming together to create a good product.
Every piece of clothing has its own unique fit. From the cut, to the fabric, color and design, it should fit you just right -- physically and personally.
Objective
There should be an objective behind the item. A purpose or function that provides specific benefits for the wearer. What's it for? Is it made for running? Is it made to keep you warm or dry? Or maybe, it just looks good on you.
Response
Athletic apparel needs to be responsive. Does it perform? Did the moisture-wicking shirt wick? Did the sweatshirt keep you warm without weighing you down? It needs to do what it was made to do.
When your body moves, the apparel responds.
Motion
When it's a good fit, has a good objective, and has a good response -- then you're moving In Good Form. You've got the right apparel. Your goals are in motion. You make it happen.
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