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Established 2019

BEHIND THE NAME

Swen means "young warrior." It's a Nordic word. It's also an old word for sound – the idea being that if something is sound, it's good. Think of saying "sound body, sound mind." That's the whole idea.

The logo is a stylized wing.

Brand colors

Swen's colors are white, blue, and red. White for the mind, blue for the heart, and red for the body. Focus all three on your goal and you'll be moving In Good Form.

Logo list